Sw Analysis of Lego Group

6.1 Strengths Brand name ??As a professional defraud friendship since 1932, the brand name LEGO is intumesce-known to people every all over the world as an important impalpable asset. The LEGO icon elevated the brand identification as well as make a basic perspective of LEGO products, which restrain increased per centum of repeat buying and brand loyalty by effecting consumer preference. Therefore, having a high identifiable brand name fork over a medium-level strength. ?? Reputation and image with expanding customer groups ??With the motto, only the outperform is proficient Enough, and the standard that all(prenominal) Lego piece must be manufactured to an exacting degree of precision, which means tolerances as little as 10mm, LEGO has successfully built a appointed intelligence information report among consumers. Its vision, inspire children to explore and challenge their own fictive potentiality, creates an aspiring image with intelligent exploitation. ??With the cooperation with famous movies and games, larger consumer groups, standardised film fans and game players, are more arouse in the play themes and licensed products . Compared with children, the new adult buyers hold back high purchasing power, which means they can spin higher(prenominal) price. Hence, positive reputation and image with expanding customer group offer a high-level strength.

?? Recognizable core item with producing endure ??Known as Toy of the Century, the LEGO brick with the unique teaching of interlocking tubes oblation unlimited building possibilities stands out among toys. It encourages originative a nd structured problem-solving, rarity and i! magination. According to the article, annual production of Lego bricks averages slightly 36 one million million million per year, or about 1140 elements per second. If all the Lego bricks ever produced were to be dissever every bit among a world population of six billion, each someone would imbibe 62 Lego bricks. ?? Being a division of LEGO image, Lego bricks have been core to companys history and success. As a result, the recognizable...If you want to get a full essay, company it on our website: BestEssayCheap.com

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