The Ford Mustang 10332 HARLEY DAVIDSON. Discusses the firms tar run low market, product strategy, price, place, promotional activities. Influence of Nipponese exports and how HD had to request tariff protection; HDs near-demise and ulterior recovery. 8p. 34f. 13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern elaboration of sports franchise selling through the media, novelty sales, and product endorsements. Differences amidst various sports in merchandise methods are pointed out. 9p. 17f. 9b. 10245 AMERICAN AIRLINES -- world(a) MARKETING.
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