Peak Garage Door

Case Brief hint store accession, Inc. point Garage doorsill had just finished its company planning routine and treasured to annex its sales by 36 per centum with a sales goal of $12.5 jillion for 2004. With such a whacking increase there was concern that the current scattering go up would not be sufficient to increase sales by the amount necessary. Richard Hawly, Director of gross sales and marting, has been tasked with qualification the best distribution scheme that would be lucid with achieving the 2004 sales goal. In devising the best distribution strategy several components need to be considered. One important factor is the current service department access commercialise. One way of life to look at this is to look at the completed merchandise. The faultless 2004 projected sales for 2004 in $2.05 one zillion million million which represents a 2.4 percent increase in 2003 sales. extreme Garages Doors however makes steel garage penetr ations and these represent 90 percent of the market place. base on this we see that the current steel threshold garage market in the entire US is $1.845 billion.

|2004 communicate Sales | | Steel Garage Doors | | 2004 Steel Garage Door Market | | $ 2,050,000,000 | x |90% | = | $1,845,000,000 | While this maybe the entire market of steel garage doors it is not applicable to Peak since Peak only serves a portion of the US which is in one hundred fifty markets in! about 12 states. Peak recently conducted a study in the areas they served and put up out that their current market size is about $348.5 million for 2003 steel garage doors. now we can estimate that the 2004 market size will be 2.4 percent higher which is consistent with the national average. Based on this we can estimate that our 2004 germane(predicate) steel garage door market is $356,864,000. |2004 Increase | | 2003 relevant Market Size | | 2004 Relevant Projected Market...If you want to deliver a full essay, ordinance it on our website: BestEssayCheap.com

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